At The Popular Media, we believe the truest measure of marketing success lies not in broad claims, but in the tangible transformations we facilitate for businesses embedded in their communities. Each case study represents a unique challenge – stagnant foot traffic, generational disconnect or post-pandemic recovery – met with tailored solutions that blend street-level creativity with algorithmic precision.
A London-based café chain faced declining foot traffic despite prime locations, struggling to compete with emerging boutique coffee shops. The client needed to reassert dominance in hyperlocal markets while appealing to younger, digitally savvy demographics.
We deployed chalk murals near key transit exits, blending street art with QR codes for instant menu access. Geo-fenced Instagram ads targeted users within 200m of murals, offering limited-time discounts. Tactics prioritised cultural resonance—partnering with local illustrators for mural designs that mirrored neighbourhood aesthetics.
Foot traffic rose 32% within six weeks, with QR scans accounting for 41% of redemption rates. Social mentions tripled, driven by user-generated content featuring murals. The client reported a 27% increase in under-35 patronage, crediting the campaign’s blend of tactile and digital engagement.
An independent fashion retailer grappled with stagnant sales amid fast-fashion competition. The brand sought to differentiate itself by emphasising sustainability without alienating cost-conscious shoppers.
Projection campaigns illuminated historic buildings with dynamic displays of the retailer’s eco-friendly fabric production process. Accompanying TikTok ads featured local influencers styling outfits in recognisable city landmarks, while in-store pop-ups offered free alterations to extend garment lifespan.
Social shares of projection content reached 15K+ within two weeks, driving a 19% uptick in website traffic. Post-campaign surveys revealed 68% of new customers cited sustainability as their primary motivator. The retailer expanded its campaigns to three additional cities, citing a 22% YoY revenue increase.
A wellness studio reopening post-pandemic struggled to rebuild its client base, with former patrons opting for at-home fitness solutions. The goal was to reignite community connection while attracting younger urban professionals.
Pop-up yoga sessions in parks and transit plazas paired with NFC-enabled mats that directed participants to sign up for memberships. Retargeting ads highlighted studio-exclusive perks like post-session herbal teas, while SEO efforts prioritised keywords like “mindful movement near [landmark].”
Membership sign-ups rose 45% in three months, with 60% attributed to pop-up attendees. The studio’s Google My Business profile saw a 4.9-star average from 200+ reviews, doubling its local search visibility. A client noted, “The pop-ups didn’t just fill classes—they created a tribe.”
A century-old family bakery in Bristol risked losing relevance with younger audiences. The client sought to honour tradition while integrating digital convenience for takeaway orders.
Augmented reality filters transformed pastry boxes into interactive storytelling tools, revealing heritage recipes via smartphone scan. Geo-conquesting ads targeted competitor locations during peak hours, offering discounted “nostalgia boxes” for same-day pickup.
AR interactions averaged 90 seconds per user—tripling the site’s average session duration. Takeaway orders increased 58%, with 33% from under-30 customers. The bakery later partnered with a local historian to develop a permanent AR exhibit, cementing its status as a cultural anchor.
*Client names redacted for privacy. All data reflects anonymised 2023–2025 campaign results. GDPR-compliant. Inquiries welcome for methodology verification.